Is your strategic plan transformational? You can tell by your language. The words you write and speak and the imagery around those words provide clues. Robert Marshak identified 4 metaphors for organizational change, and reveals distinctive language used to describe and define each.
How to Spot Transformation in Your Organization
At different times there may be need for all four approaches. Once you determine what type of change is needed, check to see if your language matches.
Questions to Deepen Your Thinking:
- What words are you speaking and writing in your organization?
- What language do you use in formal documents and informal conversation?
- Does your language match your approach?
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